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1
Go To Market Planning
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Following both qualitative and quantitative analysis, review current approach, revise or create a complete business development strategy, set objectives, identify key targets and establish pipeline, conversion, win rates, volumes and values.
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Communicate internally, involving key stakeholders as required, and prepare assets, pitch and timeline.
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Develop a communications or customer marketing strategy including content marketing requirements to support key objectives.
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Identify and develop channel partnerships to support core business development objectives.
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2
New Business Qualification
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Develop outbound marketing program to generate client meetings and deliver regular campaigns
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Refine and develop the company value proposition, learning from customer feedback and campaign metrics
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Generate client interest and inbound enquiry through multiple channels e.g. website, ads, social media and sales outreach
3
Business Operations
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Overall management of the sales function for the business, including the introduction or management of a CRM platform.
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Lead on all bids, tenders and RFPs.
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Prepare proposals and deliver discovery workshops.
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Manage the full sales cycle from outreach to deal closure.
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Next steps – build long term, sustainable relationships through proactive account management.
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